Under Settings → Statistics → Case Origin, you can see where a case came from – provided the origin was recorded when it was created. This makes marketing efforts measurable: you see which channels and campaigns actually bring in mandates – and you evaluate this in a privacy-compliant way within your own system, without an external tracking service.
The columns
| Column | Content |
|---|---|
| Case number / Description / Status | the case, its subject, and its current status. |
| UTM: Source | where the case came from (e.g. Partner API, google, Manual). |
| UTM: Medium | the channel type (e.g. cpc, link, Lawyer Dashboard). |
| UTM: Campaign | the associated campaign. |
| UTM: Content / UTM: Term | ad variant or search term, if provided. |
Start/end date narrows down the time period; Export outputs the overview for further processing.
Evaluating marketing in a privacy-compliant way
Case origin evaluates your marketing channels without clients being tracked across the web by an external advertising or tracking service. The reason: only the UTM parameters are evaluated – i.e., the information about channel and campaign (source, medium, campaign …), not a person’s behavior. This information also lives in your own system, attached to the case file you’re legitimately maintaining anyway.
WordPress plugin: carrying UTM data over from the landing page
For the origin to reach the case file at all, it has to be carried through from the landing page all the way into the case – that’s exactly what a WordPress plugin from DEPLAW does. Without this bridge, the UTM parameters would get lost between the ad click and the form submission.
- Visitor arrives via a campaign
A prospect clicks, for example, a Google ad and lands on your landing page with UTM parameters in the URL (
?utm_source=google&utm_medium=cpc&utm_campaign=Verkehrsrecht-2026). - Plugin remembers the origin
The WordPress plugin reads the UTM parameters from the URL and holds onto them as the visitor navigates the site – so they don't get lost when clicking through.
- Case submission via the acquisition form
If the prospect reports their case via the acquisition form, the plugin attaches the remembered UTM parameters to the submission.
- Case file is created with origin data
DEPLAW creates the case – the UTM values are on the case file from the very start and show up here under Case Origin.