As a competitive law firm, the detailed and data protection-compliant evaluation of acquisition and marketing measures is of great, entrepreneurial importance:
- Which advertising campaigns bring not only requests, but also mandates?
- Which marketing measures are unsuccessful and need to be revised?
- Where do my online mandate inquiries actually come from?
In order to maintain professional confidentiality obligations, data on a mandate cannot be reproduced regularly to campaign or lead tools (e.g. Google Ads, etc.).
Deplaw therefore covers the UTM parameters for all mandate inquiries and mandates in accordance with data protection and professional law, so that your marketing team can carry out detailed evaluations of the mandates:
Deplaw takes over the UTM parameters without overtime, so that UTM campaign, display and search phrase can be captured, assigned to the case and thus evaluated without having to restore data to third parties such as Google.
In addition, we track the entry and exit page and time in order to be able to further evaluate stays etc..
If you use your own landing pages via CMS like WordPress, you can install our WordPress plugin. This stores UTM parameters across landing pages and then re-submitted the respective mandate request.
This allows you to advertise landing pages and acquisition pages separately or upstream to the deplaw funnel with ADS campaigns and capture all UTM parameters.
The origin of the case from other sources (B2B sources, affiliate marketing, etc.) can also be tracked uniformly and, for example, linked to case-specific sales.