Reports & Analytics
Marketing Tracking
Campaign success can't be measured at a law firm the way it is in e-commerce: for confidentiality reasons, client data must not flow back to advertising platforms. That's why DEPLAW captures UTM parameters directly in the case file.
app.dep.law| Campaign | Inquiries | Clients | Rate |
| bussgeld-2026 | 428 | 47 | 11.0% |
| kanzlei-launch | 96 | 12 | 12.5% |
| newsletter-q1 | 54 | 3 | 5.6% |
| affiliate-b2b | 21 | 6 | 28.6% |
Firms running several campaigns at once face the same question: which ad brings in not just inquiries but actual matters — and which marketing spend can be cut? Because client data cannot, for professional confidentiality reasons, be sent back to Google Ads, Meta, or other campaign tools, the analysis has to happen within the firm itself.
UTM parameters directly on the client inquiry
DEPLAW automatically stores the UTM campaign, ad, and search term for every client inquiry and every matter that results from it — with no extra effort for the marketing team and without client data ever leaving the firm.
Cross-page tracking across proprietary landing pages
A proprietary WordPress plugin lets UTM parameters be carried across multiple landing pages and attributed at the end to the respective client inquiry — for example when prospects move from a campaign page to a separate acquisition page before filling out a form.
Time on page and other sources of origin
In addition to UTM parameters, DEPLAW captures entry and exit pages along with timestamps to analyze time spent. Case origin from B2B partnerships or affiliate marketing can likewise be tracked consistently and linked to case-specific revenue.
01
UTM capture per client inquiry
Campaign, ad, and search term are automatically stored for every client inquiry and every matter — with no extra effort for the marketing team.
UTM campaign · ad · search term
02
No data flowing to third parties
Because professional confidentiality rules prohibit sending client data back to Google Ads & co., the attribution of campaign to matter stays entirely within DEPLAW.
Compliant with professional rules
03
Landing pages & proprietary WordPress plugin
A proprietary WordPress plugin carries UTM parameters across multiple landing pages and passes them on to the respective client inquiry — even if prospects go through several pages first.
Cross-page tracking
04
Time on page & other sources
In addition to UTM parameters, DEPLAW captures entry and exit pages along with timestamps, as well as case origin from B2B and affiliate channels — all linkable to case-specific revenue.
Timestamps · B2B & affiliate
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